Advertise with US!

We aren’t just different, we’re the only alternative!

RDU 98.5FM exists for 3 main reasons:

  • To promote local music
  • To support youthful voices
  • And to be an alternative to the mainstream

Providing the tools and real-world experience RDU has the platform for emerging storytellers to weave their narrative around local tunes and news. It is hundreds of real people, brick and mortar. Transmitting and publishing now on Radio for nearly 50 years.

And believe it or not, Radio still rules and is going strong. It is now accessible through laptops, computers and phones as well as the FREE, portable wireless. Fact: 75% of our country still listen to LIVE radio… every day!

Music, news, arts and opinion, RDU 98.5FM is the influencer, the independent. The people of our city benefit in all the right ways when they choose RDU. And our audience ignore the conventional or common streams of daily content thats fed to them, making RDU the beacon that navigates them through a noisey digital media environment.

When you choose digital media ONLY, as a media strategy, it isn’t a silver bullet. So spread your spend. RDU 98.5FM’s campaigns are delivered across digital platforms and our traditional broadcast platform, which ultimately gives your message the cut through whilst talking to a diverse range of local people and business.

But a the end of the day, it all comes down to choice. And people can only make that choice, if they know about you.

It isn’t whether you should or shouldn’t. It’s a matter of how much. So invest in RDU, support the independent and ensure our audience has the option to choose YOU.

Get in touch today!

Matthew Stewart
RDU 98.5FM Sales
022 065 5437

Our platform

RDU thrives across a range of media platforms with an audience that are simply put, bored by most commercial newspapers and radio networks. Diversity is crucial to our operation; in content, personality, and distribution.

  • A cranking on-air and online portal for music, culture, arts and events at
  • RDU98.5FM, our free-to-air broadcast frequency, available across the greater Canterbury region.
  • RDU social media platforms: Facebook, Instagram, Youtube and Twitter.
  • Over 60 shows with 130+ weekly show host volunteers.
  • A well-established loyalty programme: RDUNITED holding 20,000+ members, including a large email database.
  • The RDU free smartphone app for android and iOS. Streaming, music info and gig guide.
  • A strong identity with students from a range of organisations, including a brand new satellite studio broadcasting from the UCSA at The University of Canterbury.

RDU98.5FM is Ōtautahi’s number one portal for culture, arts, opinion and music.

RDU is a not-for-profit, alternative media platform. For almost 50 years, RDU has supported music and culture in Christchurch by championing emerging talent and giving a voice to people on the fringes. Our principal mandate is to be an alternative to the mainstream and we achieve this with diversity, calibre, and contrast.

RDU’s audience is intelligent, discerning and loyal. RDU delivers them interesting, informed and intelligent radio made by a diverse range of broadcasters; the young and young at heart, ready to challenge themselves and their audience.

Who listens to RDU?

17 – 23 year-old students
Market leader types who are socially and environmentally conscious. They love a boogie and checking out local gigs and events, and are big advocates for local businesses, especially if they are ethical. They currently study or are looking to study.

24 – 39 year-old young professionals
Have always loved being a local and like to operate on their own terms. They don’t frequent bars or clubs as much as they use to and avoid most mainstream music. They want to be able to enjoy themselves without having to act a certain way and take pride in not walking the same path as everyone else. “I’m on top of what’s hot, what’s new and my opinion matters.”

40 – 55 year-old professionals
Established or influential business leaders who want to recapture their youth and love being a part of a local music community. They take pride in enjoying niche activities and have the budget to be able to indulge in their interests.

RDU Audience

35,000 Listeners
13,000 Facebook followers
2,850 X/Twitter Followers
5,800 Instagram Followers
20,000 RDU App users
20,000 Unique website views
60% Male
40% Female

11% Aged under 17
13% Aged 18 – 2
29% Aged 25 – 34
27% Aged 35 – 44
20% Aged 45 – 65

Get in touch today!

Matthew Stewart
RDU 98.5FM Sales
022 065 5437

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