HISTORY OF ‘U’ 1985
Written by Admin on 18 January 2015
The 1985 application again sought continuous broadcast between 25 February and 18 August 1985 between 7am and midnight weekdays, 9am and midnight weekends, and between May and Jun broadcast from 4pm till midnight weekdays.
The proposed staff members charged with running the 1985 station were to be:
Nicki Fife – third year arts student, station manager 1985. She is listed as having worked as an announcer and news editor in ’83 to ’84 and working in promotions in ’84.
Katie Yiakmis – an announcer in ’83 to ’84 and proposed co-station manager for 1985
Andrew Glennie – technical manager and RDU board member
Paul Collett – second year science student, an announcer in 1984 and proposed programme manager in 1985
Michael Smith – second year commerce student and announcer in 1985 and proposed advertising manager in 1985
Jeff Raffills – commerce student, announcer in 1984 and promotions manager for 1985
Glenn McKinley – second year science student, announcer during 1984, proposed co-news editor 1985
Carolyn Moreau – first year arts student, announcer in 1984 and proposed co-news editor
Hamish Sinclair – third year arts student, announcer in 1984 and proposed information officer in 1985
Stephanie Kelliher – third year arts student and announcer
The application was a carbon copy of the previous year’s. Estimated expenditure was $5,300 consisting of administration $1,100, technical $2,000, publicity $1,000, insurance $800, royalties $4,000. Revenue for 1985 was estimated to be $10,000.
The licence was duly granted under authorisation number 411
In 1985 we see RDU still using the Radio U 1422 hand drawn logo in some administration documents
In 1985 RDU created a one page document entitled “Resilience, Brilliance and the Odd Mistake” This is worth reading in its own right.
Specialty shows that were highlighted in this document were:
Mondays 8 till 10 – Punk/Changing Specials, Alan Clark
Tuesdays 6 till 8pm – UBS Alternative Top 20 and prize show, Katie Yiakmis
Tuesdays 8 till 10pm – Radar Records Jazz Show, Ross Middlemiss
Wednesdays 2 till 3pm – Maori Club Show, UCSA Maori Club
3 till 4pm – Cultural Clubs Show, Caroline Stacey
8 till 10pm – Spagalimis Live New Zealand Music Show, Rob Mayes
Thursday 8 till 10pm – UBS Women’s Show, Caroline Etherington
Fridays 8 till 10pm – Black Music Special, Roger Browning
Sundays 7 till 9pm – Record Room Showbiz Show, Peter Rainey/Greg Powers
9 till 12pm – New Music Show, Paul Collett/Graeme Acton
A sport special was noted to be held on Fridays.
Additionally, the programme content and timing schedule is listed
There was also an advertising package developed for the Telethon sponsorship. Telethon 1985 was an event on Radio U’s radar. It developed an advertising package
For Telethon they were running:
- 24 hours of non stop broadcast with DJ sponsorship
- 60-70% New Zealand music content
- Christchurch bands live from the studio
- Interviews on youth related issues and six documentaries (thanks to Radio New Zealand) on youth related issues
Radio U was pledging 50% of all advertising revenue and monies from DJ sponsorship incoming over Telethon.
The sponsorship package comprised of:
- 15 x 30 second spots before the event;
- Heavy name association before and during the event;
- 15 x 30 second spots during the event;
- Public acknowledgement of the support given after the event.
A minimum of $400 was charged for the package, however, business were available to donate more to Telethon.
In July 1985 Radio U wrote to the Registrar of the Broadcasting Tribunal seeking an extension of its existing broadcasting authorisation for a further six week period from 19 August to 29 September “in order to continue the provision of services catering to students’ needs”. The application suggested that the continuation of programmes and information until 29 September “will help to alleviate the pressures of examinations”.
The application cited that “University Departments are more involved in Radio U’s 1985 broadcast and previous years and an extension of hours will enable a continuation of student involvement with Radio U as part of academic courses. This includes the University of Canterbury journalism school’s provision of bulletins for Radio U’s news service and Business Administration students who have been working with Radio U as part of a marketing course. In previous years Radio U has been unable to continue broadcasts later than August because of low staffing levels. This problem has been resolved and we now have the resources to broadcast to students until September 29.”
The Broadcasting Tribunal replied saying that copies of the letter had been referred to the Post Office, BCNZ, Radio Rhema and Radio Avon for comment. On 31 July 1985 the Tribunal granted the application for extension.